Business Marketing

Study business in Qatar and graduate with an Australian-awarded degree recognised globally.

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  • CRICOS Course Code: 088382J
  • Doha, Qatar
  • Intake: September 2026

Major Overview

Develop the advanced marketing and managerial skills required to think strategically and succeed in today’s dynamic global business environment.

In the Marketing major, you will learn how to design and deploy both traditional and digital marketing strategies, conduct market research, understand consumer behavior, build brand positioning, and use data-driven insights to inform decision-making. You will develop the capability to construct integrated marketing plans that align strategy, communication, analytics, and measurable performance outcomes.

The Marketing major within the Bachelor of Business prepares students to operate confidently in competitive markets. Students gain a strong foundation in core business principles while building specialized expertise in digital marketing, brand management, consumer psychology, and marketing analytics.

Delivered at Barzan University College and awarded by Swinburne University of Technology, the program follows internationally recognized academic standards, ensuring graduates are equipped with both strategic insight and practical capability.

Program Information

Next Intake

Sept 2026

Application Fee

QR 200

Program Fees

QR 65,000 per year

Scholarships

Available

Duration

3 years (Full-Time)

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Global Rankings & Accreditations 

The Bachelor of Business majoring in Marketing is awarded by Swinburne University of Technology — a globally ranked Australian university recognised for excellence in business education.

Swinburne is ranked: 

AACSB International Accreditation

AACSB International Accreditation Swinburne School of Business achieved accreditation by the Association to Advance Collegiate Schools of Business (AACSB) International in 2019. AACSB represents the highest standard of excellence in business education worldwide. As of 1 August 2023, only 6% of the world’s higher education business schools have been awarded AACSB accreditation.

What you will study ​

The Marketing major combines foundational business knowledge with advanced strategic and analytical marketing capability.

You will develop knowledge across key areas including:

  • Consumer Behaviour andd Market Insights
  • Marketing Research and Data Analytics
  • Digital Marketing Strategy
  • Brand and Product Management
  • Integrated Marketing Communications
  • Strategic Marketing Planning

The program integrates quantitative analysis, creative strategy, and real-world application, culminating in advanced marketing strategy development and applied business projects.

Entry Requirements

Academic Requirements

Applicants must meet one of the following:

  • British Curriculum: Completion of 7 IGCSEs & 3 AS equivalent qualifications.
  • American Curriculum: Minimum overall high school average of 65%.
  • International Baccalaureate (IB): Minimum 24 points. (Students who have their IB might be exempted from the Foundation Year Program, subject to evaluation and approval by the Admissions Team.
  • CBSE & Other National Curricula: Minimum overall average of 65%.
  • Students with three completed A Level subjects may be considered for direct entry, subject to Admissions Team approval.
  • Applications using predicted grades are also accepted.

English Language Requirements

Applicants must meet one of the following:

  • IELTS (Academic): Overall 6.0 (no band below 6.0)
  • PTE Academic: 50
  • TOEFL iBT: 64
  • Cambridge English (C1 Advanced): 169
  • UK/Cambridge GCE A-Level English: Grade C or equivalent

Why Choose the Marketing Major?

01. Industry-Relevant Curriculum

Marketing today is data-driven, digital, and strategic. Students learn to:

  • Analyse consumer and market behaviour
  • Design integrated marketing strategies
  • Conduct qualitative and quantitative market research
  • Apply data analytics to marketing decision-making
  • Build and manage brand equity
  • Evaluate campaign performance and return on investment

The program balances strategic thinking with analytical capability, ensuring graduates understand both creative brand development and measurable marketing performance.

02. Interdisciplinary Collaboration 

Marketing students collaborate with Computer Science students on:

  • Digital product launches
  • Technology-driven campaigns
  • Data-based strategy development

03. Academic Standards & Regulatory Approval 

  • This program is delivered under the approval of Qatar’s Ministry of Education and Higher Education (MOEHE), ensuring compliance with national higher education standards.
  • The degree is awarded by Swinburne University of Technology and aligned with Australia’s TEQSA-regulated academic framework. Students follow the same curriculum, assessment standards, and quality assurance processes as their peers in Australia.

Career Progression 

Graduates may pursue careers such as: 

  • Marketing Executive
  • Brand Executive / Brand Manager 
  • Digital Marketing Specialist
  • Market Research Analyst 
  • Marketing Analyst
  • Communications Executive 
  • Business Development Executive 
  • Media and Campaign Strategist

Frequently Asked Questions

Everything you need to know about our campus and international standing.
Is this degree internationally recognised?
Yes. The degree is awarded by Swinburne University of Technology and recognized globally.

Yes. Students engage in case-based learning and applied marketing analysis.

Yes. The program includes strong digital and analytics components.

Yes. Graduates may progress to MBA programs subject to admission criteria.

Ready to Begin?

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